What I do..
UI UX Design
As a User Interface & Experience designer, I created and remade many websites, portals, and more. I start from a creative build using data and preferences from sketches and wireframes up to fully functional prototype demonstrations.
User Research
Applied UX research insights to enhance usability and drive user-centered solutions. Conducted and applied user experience research—including interviews, usability testing, and surveys—to guide project direction and optimize user outcomes. Led projects grounded in data-driven UX research to improve user engagement and satisfaction.
AI & WebDesign
Built custom websites and web applications from the ground up, using modern standards and technologies tailored for today’s digital world. My projects can include advanced features such as GIF or CSS animations, as well as custom-built logos and essential graphics to create a cohesive and engaging online presence.
Figma, along with tools like Wireframe Generator, and platforms such as Framer paired with Wireframer™, are providing the tools needed for AI-driven design enhancements and creative workflows. Together, they enable designers to move faster from concept to interactive prototype while leveraging AI to generate layouts, components, and visual ideas.
Research
Planning the Research
Define the research goals and objectives.
Identify the target users and key questions you want to answer.
Choose appropriate research methods (e.g., interviews, surveys, usability testing).
Conducting the Research
Collect data directly from users through the chosen methods.
Observe how users interact with a product, system, or prototype.
Record insights, behaviors, and user feedback.
Analyzing and Reporting Findings
Organize and analyze the collected data.
Identify patterns, user needs, and usability problems.
Present findings and recommend design improvements to guide product decisions.
Design & Ideate
Research / Understand the User
Gather insights about users, their needs, problems, and behaviors.
Methods include user interviews, surveys, observation, and competitor analysis.
Goal: Clearly define the problem you are trying to solve.
Ideation / Design Solutions
Brainstorm and generate multiple ideas to solve the identified problem.
Create sketches, wireframes, and user flows.
Focus on exploring different approaches before choosing the best solution.
Prototype & Test
Build prototypes (low-fidelity or high-fidelity) of the proposed design.
Test them with real users to gather feedback.
Refine and iterate the design based on what works and what doesn’t.
Define Goals and Test Plan
Identify what you want to learn from the test.
Determine the target users, tasks they will perform, and success criteria.
Prepare scenarios, questions, and testing methods (e.g., usability testing, A/B testing).
Conduct the Test with Real Users
Recruit representative users.
Observe them as they interact with the product or prototype.
Record their behaviors, feedback, and any usability issues they encounter.
Analyze Results and Improve the Design
Review the collected data and identify patterns or problems.
Prioritize usability issues based on impact.
Implement design improvements and iterate on the product.